Do you even need to spend $1,500 on a store that isn’t making you enough money at least to cover it? That’s where I would start with this question. If you’ve decided fu** it, I’m just going to spend my money to spend it and I don’t really care if I get the return I want, then go for it. If you’re like most people and are requiring this money be put toward gaining sales and growing the business, then you should at least be covering the money you are spending each month to advertise. The caveat to this is when you’ve found a channel you know 100% you can put $100 into and grab $200, $500, $1,000 etc. in sales out of it. As long as the ratio is positive by a wide margin, it is ok to overspend the revenue, as this is often the case with SAAS companies, eCommerce companies, and many others, which is why they generally aren’t profitable right off, but instead, have decided to grow.
That being said, there are a few very effective ways to utilize the money in order to grow a successful eCommerce business.
As with any business, it will take time to perfect it, but your marketing budget shouldn’t be dictated by how much money you have to spend, but rather on how much incremental money your business can drive from the amount of money you are spending. Enjoy! Reach out to a firstname.lastname@example.org for individual help if needed.