Originally answered on Quora: For building an ecommerce website, if one is ready to invest, should he/she invest in an ecommerce platform like Shopify or BigCommerce or invest in a professional ecommerce website developer who would help in building a custom ecommerce website?
This certainly does depend on a number of factors, generally of which you should choose your top 3 factors and base your choice on this. In this answer, I will provide a third option from which you can choose, which is a cross between the two options you’ve presented above.
Going with a Platform Like Shopify/BigCommerce/Volusion etc.
Going with a Full Developer Platform Like Magento
Going with a Cross Value Platform like Epic Commerce
The choice is yours if you know what you want. Consider where you are currently, what expansion plans you have, how much customization you will need along the way to attract and convert customers. How you will automate your business processes. If you need help deciding what’s the right fit for you, reach out to a email@example.com