If you’ve ever setup an eCommerce shop before, you know the challenge in cutting through the clutter online. The challenge is real, and many times you may already be doing everything you can within the confines of either an existing system or through the marketplaces you currently use. Unfortunately, the competition is fierce enough that you need to do more in order to simply get to the baseline of yesterday. For this reason, we created Epic Commerce a little over a year ago, which gives enterprise level automation and capability without the steep price tag. Epic Commerce combined all the tools needed to manage inventory across channels, but we built a series of automation tools in order to completely automate eCommerce sales. Here, we’ll explore how you too can take advantage of these tools in your own eCommerce efforts to drive sales and reduce the effort required to manage it all.
The first and most important thing in automating your eCommerce sales is to be sure you are collecting data. If you’ve got the right data collection going on, it makes automation a whole lot easier, though there are many things that still need to happen. With Epic Commerce we collect 6 primary forms of data and 1 secondary form. The pieces of data are as follows:
Through these essential pieces of data, we have the foundation with which to make decisions. Having the data to form these decisions makes it possible for Epic Commerce to utilize algorithms, or, the thing that helps gather and use all the individual pieces of data. Through the algorithms, it provides the logic of how to actually get the data from say, social media accounts, or from the location of the user and puts it into a usable form.
With all that data in tow, you’ve got to be able to do something with it. While I’ve described that the system does many things already to sort and organize the data into usable chunks, there are many times when you want to decide what should happen at forks in the road. This is where what we call “decision guides” comes in handy. Decision guides are the interface component between the data collection algorithms and the event-based messages that go out based on a decision. These super crafty guides create the necessary component to define what logic should be used when the system has gathered enough data to make a choice. For instance, when the system discovers someone has added a few items to the cart, and now they are sharing about a similar item on their social media channels, what should happen? Should the system send every possible combination of items, should it send a category of items, or should it send one particular item which has the most likelihood of a favorable response?
This logic can all be defined once and used time and time again within the decision guides. The number of possible combinations through decision guides is nearly infinite, especially once you consider the dollar amount limitations or purchase number restrictions which can be placed on a particular purchase. Decision guides within Epic Commerce are the true essence of how you automate eCommerce sales in that they have the power to replace your own manual work with that of machine learned decision trees, all within a split second.
By now Epic Commerce has collected the data, you’ve input the logic and it’s time to make the real automation aspect happen. This happens to be the moment when more sales are made. As many know, emails are still the single most important driver of eCommerce sales. The problem here is many people are not really delivering the type of personalized product recommendation messages that should be going out. Epic Commerce handles this component by taking the data which is relevant for this particular customer, combining it with the right decision guide, and finally crafting an email with the right products to recommend included within. Epic Commerce does this in a way which keeps it relevant and easy by incorporating within MailChimp. Truly automated eCommerce sales come from a combination of all the right factors. So, with the emails, we work with clients to setup the standard email templates, with high converting content, and then leave it to Epic Commerce to fill in to recommended product, customer name, and the all important buy button. In larger operations these emails may go out hundreds or thousands of times per day, with more going out depending on the number of decision guides are in place. The more guides in place, the more emails Epic Commerce is going to send out on your behalf to bring customers in to buy. The title of this section was based on messages, and it’s on purpose. We incorporated Epic Commerce with not only the ability to send out emails but to use SMS messages, push notifications and now we are beginning to incorporate Facebook messenger as an avenue of product suggestion. With all these avenues being taken advantage of it’s to your benefit to understand how this all comes together in a system like Epic Commerce to automate eCommerce sales once and for all. You can see, by the time you have all this “stuff” in there, it begins to form an Amazon-esk level eCommerce platform, which you can leverage.
There are many more parts to a fully automated eCommerce system, but this is the essence of how to automate the sales side of it. We chose to incorporate this level of functionality into the Epic Commerce system because, quite simply, we didnt see it being done anywhere else. Where something like this had existed was perhaps only at the top eschelon of eCommerce with Demandware, the several hundred thousand dollar system which takes an army to run. Epic Commerce, while robust, is a rather simple utility to setup and run effectively. We are continually surprised the ways our customers have used Epic Commerce to make their lives easier, and bring in more sales at the same time. One of our goals is to breed a new era of eCommerce which essentially operates itself. Epic Commerce is one step along the way toward this goal. I’d encourage you to check it out and follow this series of posts which will show the true functionality behind Epic Commerce and all the glorious ways you can begin making more sales happen with less!
If you’ve got a question or want to understand how Epic Commerce might work for your organization, go ahead and reach out to a email@example.com, we’d be happy to help!