Mobile applications make a consumers life easier. For this reason, you need to provide the consumer with this convenience through all aspects of your mobile retail app, as well as store operations. No longer is it enough to have a simple website, with your products available for sale. Its is too clunky, and many times, does not appear as a smooth mobile operation to facilitate the sort of convenience the customer wants. Introduce your business to the world of mobile and take advantage of the fastest growing opportunity to hit the retail space.
Through 2014 mobile commerce accounted for $48,900,000,000 which does not include in app purchases and mobile download revenue. That number is expected to grow more than ten fold to nearly $626,000,000,000 by 2018 according to a Goldman Sachs Survey. Why do I put so many digits in, because this is not a small opportunity. It will be those who take advantage of the growth in mCommerce who survive the new age of retail. With over 1.4 billion smartphones out there, a lot of people are waiting for your mobile retail app.
One of the most important factors in establishing retail dominance, is to be the fastest moving company you can be. This means using the technologies already out there to enable your business to move faster, meet new customer demands, and streamline the customer service process. Mobile, as of right now, is the major catalyst for all of this because of its simple barriers to entry in both consumer lifestyle, as well as business implementation. When your retail store for instance decides to take advantage of mobile, you are able to expose yourself to the Apple App Store and Google Play, two of the fastest growing sources of commerce through the mobile channel. This channel enables new forms of advertising, information sharing, product photos, location awareness, and much more. The point here being it makes adapting to the consumer easier than even the traditional web can keep up with. The mobile app ecosystem is constantly evolving and growing to support better uses for mobile devices and the programs out there built to support the infrastracture you have available for use. The technologies becoming available for retailers especially, will play a big part in shaping how retail is able to match the consumer preferences in real time, to deliver exactly what they are looking for, within a fraction of the time, without ever needing to handle a part of the experience besides delivering the right mediums to get it there. This is the age were in, and this is why it makes sense to do so.
Your mobile retail application will most likely need a point of interaction with your inventory system and point of sale. This is not to be overlooked as it is the crucial piece you will need to connect all parts of your sales channels. Again here it is easier than you may think to establish and set this integration up. At Orkiv, we link to your existing system if you already have one for ecommerce and warehouse distribution, so it holds accurate records. This can then be used to display real time inventory available for buyers natively through your application. This experience can further be enhanced by offering buy online and pick up in store features with guidance to the nearest location. With this type of functionality, it may seem over complicated, but it doesn’t have to. With mobile, comes a streamlined service which alerts each location of a order, with central management built right in to sync and simplify. Customers love you, and its no harder than before to manage.
In app ads, geolocation offers, mobile banners, flash sales. Its all possible thorugh mobile, and its designed to make consumers enjoy buying from you. Your mobile app can deliver this type of potential to the consumers who love you most and the ones who are able to discover you through new and effective means to do so. When you have a person download your applicaiton, they are committing to your brand, which means they are looking for the potential in your app. This is an extremely effective avenue to engage and create loyalty within you mobile retail app with the people who have downloaded it. Offer your customers something of value as they drive within the city of one of your retail locations via geolocation. Make a special mobile only discounts category within your application as a way to appreciate them for downloading. Deliver real time updates and messages with push alerts and in app updates. This is something customers will look for believe it or not if you are providing enough value to them and it is not over burdensome to them. Used wisely the effectiveness of the mobile advertising channel can help have a short and long term boost to sales and customer lifetime value.
Think about it, if someone needs something you have available, why not provide the easiest place for them to get that thing. Meanwhile, you can actually deliver an experience for them. What if you are a sporting goods store and you want to offer customers a scheduling time so they can get fitted for hockey skates, golf sets, etc. this is possible, and provides more value to your customers than inventory available alone. Customers will also appreciate the simplicity of your mobile presence, as most consumers prefer this mobile channel over any other. Another big benefit of providing a mobile retail app to your existing and larger potential base of customers is they can more transparently communicate and buy from you. Apps offer an inherently easy place to communicate directly with your buyers so they can ask questions, get service and more right within the application itself. This lowers your costs, and again makes the customer love you more.
Well, it’s certanly not a complete list, as this list could go on and on but it will get the conversation going if nothing else im sure. Mobile is a beast, lets be clear about that, but with the right technology and implementation on your side, the war can be won. It’s a great opportunity to use the mobile channel, so don’t hold out until its too late, get the latest to offer your customers, and you will be forever greatful you did. For more information on the mobile commerce revolution please reach out to us. firstname.lastname@example.org :-)